Hurricane is a communication agency specialized in Urban Sports, which it aims to develop while respecting the sports’ values since 1997. Our agency has a global expertise of the various professions link to event organization, communication, building of infrastructures worldwide and the development of the network of professional athletes and new talents.
THE AGENCY IN FIGURES
- 10 Million Euros: Consolidated turnover
- 50 Employees: Worldwide
- 350 Events: Organized by the Agency since 1997
- 100 Million: Fans reached via social networks
- 1 Million: Cumulative number of visitors to Agency events per year
This 360° expertise over five key areas (Communication, Event Management, Site Design, Talents and Media) allow us to follow up on the cities for the organization of emblematic projects for the 15 – 25 years old, a unique target, very well connected, looking for experiences and extreme contents.
COMMUNICATION: The Digital applied to Urban Sports
User experience is at the very heart of our strategy, and together we tailor the right innovation to your brand’s needs, in line with your communication objectives. Alongside our marketing expertise, our video studio and creative facilities provide you with unique solutions.
EVENT MANAGEMENT: Unique events
Through its expertise in Action Sports, Hurricane develop three tours on a different scale
International Tour which will gather 5 stops in 2018: Hiroshima (Japan), Montpellier (France), Edmonton (Canada), Budapest (Hungary) and Chengdu (China)
French Tour which will gather 6 stops in 2018: Canet-en-Roussillon, Amiens, Monteux, Reims, Anglet and Le Havre
White label events: In 2018, Hurricane will organize 2 major events with white label: the Vendée Freestyle Session and the 24H Saint Pierre.
PARK DESIGN: Street-inspired parks
Hurricane works with collectivities, federations, brands, and event organizers to design innovative, high quality riding spaces. We build unique skateparks in your environment (on rivers, in the heart of cities, etc…). Our playground is the urban design, tested and approved by our network of international athletes.
TALENTS: Developing young talents
Through the organization of iconic events, Hurricane has developed the largest global network of athletes with over 3,000 riders participating in competitions per year. We all share a passion as we train tomorrow’s champions at “FISE Academy” schools. It allows young riders to train and discover the new urban sports all year long.
As a communication agency specialized in Action Sports, the goal of Hurricane Group is to democratize and professionalize the disciplines represented at its events by optimizing media plan strategy, developing collaborations with prestigious sponsors and by being involve in the management and follow up of the athletes.
We also hold a great importance in keeping the unique, authentic and sporting values for which we are renowned! The role of the Hurricane teams is to be part of the democratization of Action Sports and to ensure the quality of its events through better economic, touristic and media impacts for the Host Cities.
The notions of team work and common goals are a key roles to ensure the success of the event. In this perspective, our dedicated teams ensure the promotion of the cities by guaranteeing the coming and mobilization of the best European Athletes.
The World Tour created in 2014 gathers several cities around the world such as Budapest (Hungary) or Edmonton (Canada). Each year the French stop of the FISE World Series is staged in Montpellier (South of France). The International Festival of Extreme Sports (FISE) has been created in 1997 and include today more than ten disciplines. In 2017, FISE World Series Montpellier gathered 595,000 spectators and 2,000 professional and amateur riders.
The French National Tour FISE Xperience Series was launched in 2007, since then it goes from city to city all year long, with competitions open to amateurs and professionals. The FISE Xperience Series is a 100% Freestyle event with seven breath-taking disciplines taking place in an outdoor venue, who gather more than 700 riders, 95,000 spectators and ensures 3 million euros of media impact.